Do you display telephone numbers on your website or in your paid media? Then you need to include those calls in your digital analysis. Invoca is an industry leader in call tracking and intelligence. Evolytics will help you plan for and implement call tracking as a part of your marketing technology environment.
WHEN WHAT LOOKS LIKE A BOUNCE IS ACTUALLY A CONVERSION.
A paid search term brings a potential customer to your website. Somewhere during that visit they pick up their phone and call the number displayed on the page and buy your product or service. That is great for your company, but did your paid search program and website get credit for that purchase? Or maybe there is a spot in your online purchase journey where customers get frustrated and elect to make a call. How can you identify where that is happening so you can improve the online experience?
The Invoca platform brings your digital and telephone experiences together. Integrations with popular tools such as AdWords, Facebook, Bing and Adobe Analytics allow you to see telephone actions with your other online activities. Evolytics will work with you to understand how your call center works as part of your digital efforts and integrate call data into your digital platforms to provide a more complete picture of your customer interactions.