Marketing effectiveness is built over time, through end-to-end analysis of paid, owned, and earned marketing efforts. It requires not only the right data, but the right analysis of that data: analysis grounded in strategic business questions. Evolytics will help you vet the right questions to guide optimization across all points in the customer experience. Each clients’ needs are different, but may include performance analysis questions such as:
- How each channel supports your marketing funnel, and what gaps may exist
- Which messaging resonates with each of your audience segments
- How landing pages effectively move customers into the site
- Which content engages your customers
- What the optimal path to conversion looks like
Evolytics works with your marketing stakeholders to inform creative, content and marketing mix strategies that generate the highest return on your investment.