A/B TESTING

Optimizing business through the testing of new ideas.

TURN INSIGHTS INTO REVENUE

Data-driven decision-making produces consistently better results than intuition and instinct. With the right conversion rate optimization strategy, you will engage more customers and generate more revenue. Evolytics’ experimentation program is designed to help your enterprise:

  • Decrease risk through testing and experimentation before you invest in product development and customer acquisition
  • Increase revenue through conversion rate optimization
  • Improve the customer experience through behavioral analysis, customer journey mapping, and UX expertise
  • Improve experiment design and hypothesis testing to derive more accurate insights
  • Maximize marketing dollars by testing and optimizing landing page design and user flow
  • Discover audience segments and deliver test-validated personalization
  • Increase key user actions such as product downloads, subscription signups, and lead submissions
  • Pilot innovative ideas that will drive your business forward

Over the years, we have helped clients earn millions of dollars in incremental revenue through experimentation, conversion rate optimization, and personalization.

TOOL AND STATISTICAL EXPERTISE

Although our team has expertise in implementing and building conversion rate optimization programs with leading tools such as Adobe Target, Google Optimize, VWO, Sitespect, and Optimizely, we pride ourselves on a tool-agnostic approach to analysis.

Evolytics has unparalleled A/B testing analytic capabilities to help your Optimization team answer some of the most common business problems such as:

  • How do I prioritize tests?
  • How do I determine the right lift percentage, conversion rate, and confidence level for each test?
  • How many weeks will this test need to run?
  • How do I declare a test winner?
  • When running a multivariate test, how do I break apart each factor’s influence on the final results?

We apply advanced statistical analysis after the completion of multivariate testing and A/B.n testing. Our team’s business knowledge builds upon the p-values and z-scores given to you by typical testing platforms. We apply advanced statistical methods to uncover deeper insights, fuel future hypothesis testing, and provide answers to testing business questions such as:

  • What’s the best marketing mix?
  • What’s the optimal customer journey?
  • What high level insights did I get from this experiment?
  • How can I improve my landing pages?
  • What should I do next to improve my conversion rates?

Adobe Target is a powerful personalization platform. Google Optimize is an innovative A/B testing solution. Optimizely can take your optimization program to the next level.  But no tool offers comprehensive optimization program development and refinement. Your business’s conversion optimization strategy shouldn’t be limited by its choice of tools. By working with Evolytics, you ensure tool expertise while liberating your business from the limitations of particular conversion optimization tools.

AUDITS THAT ACCELERATE CONVERSION RATE OPTIMIZATION

Has your testing program hit a plateau or experienced scaling difficulties? Evolytics can provide an honest, third-party audit of the current state, identify issues and opportunities, and map out a path to take your testing to the next level. Our testing program audit process scores your performance in key areas:

  • Enterprise Alignment – Is the organization ready to scale a culture of experimentation?
  • People – Are the right roles and responsibilities in place to run a testing team?
  • Process – What is the experimentation process, the hypothesis testing strategy, and how can we improve them?
  • Tools  – Is your tech stack correctly set up for testing and personalization?
  • Data – Is your data consistent, trustworthy, and reliable?

Evolytics provides an unbiased assessment based on years of experience working with A/B testing teams as well as tapping into peer-reviewed thought leadership best practices.

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