This most recent change in the browser privacy landscape is specific to Firefox, but Safari and Chrome have also made recent privacy-related changes, as well. And, going forward, we fully expect continued evolution across all browsers.
As you evaluate your website’s analytics and marketing beacon implementations, consider the following as potential steps toward continued data integrity in an ever-changing world of browser security and privacy:
- Move away from third-party cookies and cookies set using document.cookie
- Where possible, self-host or leverage CNAME solutions to serve third-party scripts – including TMS libraries – from first-party domains
- Implement server-side beaconing solutions and integrations where client-side implementations are not required
The Evolytics team recognizes that each situation is unique, and what works for one website or app may not work for another. If you have questions about your situation, please let us know.