Introduction to Web Analytics
An orientation to digital analytics industry methodologies, metrics, use cases, and best practices.
Getting Started with Google Analytics
A product overview, focused on navigating the Google Analytics interface.
Accessing Reports in Google Analytics
A tutorial on popular reports that answer common business questions, customizing reports, and creating dashboards.
Campaign Tracking Explained
An introduction to marketing channel attribution methodologies and campaign tracking.
A how-to tutorial on building segments, and actionable examples of segmentation use cases.
Advanced Features Preview
An overview of additional features designed to build knowledge about your options for customization, as well as when and how to customize your analytics to meet your business needs.
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