Introduction to Web Analytics
An orientation to digital analytics industry methodologies, metrics, use cases, and best practices.
Getting Started with Adobe Analytics
A product overview, highlighting key differences compared to other analytics platforms, which sets the stage for tool exploration.
Fundamentals of Adobe Analytics Data Collection
A foundational session that facilitates expert reporting and data troubleshooting based on a business user’s understanding of data collection methodologies.
Creating and Interpreting Reports in Reports & Analytics (formerly Site Catalyst)
A tutorial on building reports, customizing metrics, drilling down, and scheduling reports or alerts.
Campaign Tracking Explained
An introduction to marketing channel attribution methodologies and custom campaign classifications.
Using Segmentation in Analysis
Actionable examples of the efficiencies afforded by segmentation when analyzing complex data, as well as criteria for determining the most accurate approach to building new segments.
Adobe Analytics Suite Overview
An overview of the accompanying, add-on products available to support your reporting and analytics efforts.
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