Based on our decades of experience developing and executing Adobe Analytics implementation strategies, we’ve developed a comprehensive approach to Adobe Analytics implementation that ensures accuracy and attention to detail every step of the way. Our approach ensures our clients successfully reach a comprehensive and accurate state of data collection.
If your website (or app, or other platform) currently has Adobe Analytics implemented, we can perform an audit to understand the full scope, depth and logic of the current implementation. The Audit will reveal discrepancies, shortcomings, and opportunities for enhancement.
Discovery and Measurement Plan Creation
Along with audit findings, strategic measurement planning allows our team to understand key questions, business objectives, priority customer paths, and tracking requirements. Objectives and requirements are documented in the Measurement Plan, which serves as a strategic reference for the next steps of the implementation process.
Implementation Guide and Setup
The Implementation Guide outlines all the technical requirements and methods for the implementation, documenting what needs to be tracked on the website and how. Adobe Analytics tracking is implemented or adjusted based on the implementation guide.
Testing and Data QA
After Adobe Analytics code is implemented on the website, app, or other platform, we test it thoroughly. We make sure all tracking calls fire correctly and that they collect and store all required data accurately. We also QA via the reporting interface, to make sure collected data easily answers the necessary business questions.
Reporting and Analysis
After data is successfully collected and stored in Adobe Analytics, we create reports based on KPIs identified through our discovery and documented in the measurement plan. We also provide in-depth analysis that helps our clients make informed strategic decisions.