KROGER CORPORATION

CHALLENGE

A large and growing enterprise, The Kroger Corporation is focused on analytics to drive its business, including its digital eCommerce platform. With 30+ brands spanning multiple web sites and mobile applications, enterprise analytics needs are both far-reaching and ever-evolving as new banners are added and as new business strategies develop. Kroger turned to Evolytics to help bring scalability, consistency, and efficiency to its enterprise analytics approach, which uses Adobe Analytics and Adobe Dynamic Tag Manager (DTM).

SOLUTION

Enterprise-wide changes are neither simple nor easy. Evolytics took a two-part approach to our partnership with Kroger:
1. Strategic: creating an Enterprise Tagging Strategy roadmap
2. Tactical: providing staff augmentation support for daily analytics requests

This approach allowed Kroger to continue to support its “run the business” analytics needs (new tracking requests, data troubleshooting, report development, supporting legacy approaches) while also moving forward on a broader strategic plan (new standards implementation, data layer development, new tools implementation) in a planful, prioritized, and systematic way.

RESULTS

The Evolytics team is deeply integrated with the Kroger analytics and development teams: consulting on analytics approach, assisting with tool selection, and providing training to technical teams. The result is a collaborative, innovative methodology for tracking that considers both Adobe Analytics and Adobe DTM best practices while also flexing to support the unique needs of Kroger’s sophisticated technical infrastructure.

30+

BRAND SITES

20+

APPS

1

ENTERPRISE TAGGING STRATEGY

Krissy TrippKroger Corporation Case Study