In this report, Forrester states that the ability to understand and use web behavior data is a key skill for leading web organizations.
In Forrester’s report, Evolytics is acknowledged for capabilities in:
- Web analytics needs assessments
- Web measurement strategy
- Web analytics vendor selection
- Implementation planning
- Platform customization/development
- Report design and creation
- Data analysis
- Web analytics education
Forrester also recognized Evolytics as a consultant with experience using best-in-class web analytics tools such as:
- Omniture
- Google Analytics
- Coremetrics
- WebTrends
Forrester highlighted the depth and breadth of industry experience that Evolytics has in the following categories:
- B2B
- Consumer packaged goods
- eCommerce/retail
- Financial services
- Media/publishing
- Telecommunications
- Travel/hospitality
Consultants were evaluated on experience, capability, size and strategic use of web analytics to boost web site performance.