About Us

Evolving Analytics to Optimize Online Marketing Efforts

We’ve watched the web grow up before our eyes maturing from a fledging means of communication and information sharing to the number one driver of sales, branding, and marketing. Businesses expect a lot from their web marketing initiatives. In order to optimize online marketing and achieve the best possible return on investment, enterprises need to have a deep and meaningful understanding of website analytics, how visitors interact and respond to a site, and how to translate statistics into a roadmap for the company’s future. And that is why Evolytics focuses on evolving analytics – to create business opportunity through online measurement.


Evolving analytics is our philosophy and our driving force. It’s also the foundation of our company’s culture and values, so it made a lot of sense to blend these two words into our company name. Evolving analytics is a mindset we share with our clients as we work together to move their businesses forward. Though you won’t find “Evolytics” in the dictionary, it’s the direction we take as we forge ahead with new, innovative ways to measure success and optimize digital marketing performance in this global digital marketplace.


Evolytics is one of the leading web analytics consultant firms in the United States. From our headquarters in downtown Parkville near the banks of the Missouri River, close to downtown Kansas City, our team develops best practices for metrics architecture, analytics implementations, campaign optimizations and strategic analysis for some of the world’s largest, most progressive corporate brands.