With little wiggle room in marketing budgets and fast-shifting trends in media consumption, you can’t afford to direct resources into channels that just don’t build trust and give value to the relationship. Analyzing marketing campaign performance shows where the best places to reach your customers are and how to approach them in ways in which they’ll respond. When these factors are known and taken advantage of, conversions increase and sales rise.
Depending on how business stakeholders will interact with the data, dashboards or scorecards can be developed to provide information most critical for data-driven decision making. A dashboard? A scorecard? Which is right for your organization?
Dashboards are effective for real-time access of data, accessed via the interface that your web analytics tool provides. Benefits of a dashboard include:
Scorecards are best if you want to centralize multiple data inputs, such as survey data, customer satisfaction data, competitive tracking data or organizational database information within a single, contextual view. Benefits of a scorecard include:
A campaign analysis reveals which channels, campaigns, or creative approaches work best to convert site browsers to customers so you can allocate marketing dollars wisely. Evolytics develops and implements processes, tools, and evaluation methodologies to measure your marketing campaign efforts so you can gain higher conversion rates and return on investment.
Certain marketing channels work best to attract new visitors to your site. Sometimes channels work across all industries; some are industry or site-type specific. Once a visitor lands on your website, it’s necessary to understand what makes them click. Evolytics customizes multi-channel tracking and reporting efforts that indicate how well your marketing initiatives are working together to support your brand and your goals. Based on the results, you can fine-tune your digital marketing strategy and ultimately increase conversion rates.
Funnel analysis reveals how your efforts to drive site traffic impact user behavior from where they go to when they leave. When you understand what triggers fall out, where the areas of conversion opportunity are, and what efforts make the highest impact, you can match strategy to behavior and polish your marketing contact points.
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