Analytics Planning
What We DoAnalytics Planning Behind Every Great Marketing Strategy is an Even Greater Web Analytics Measurement Plan
The most effective measurement plans share one thing in common. Every step and strategy involved supports and is aligned with core business and marketing goals, whatever those may be. Evolytics works with clients at every stage of the web analytics planning and measurement process – building web metrics architectures from the ground up to refining the testing procedures to deliver the right information – ensuring that each step and measurement along the way delivers the customer insights you want.
Where your company is at in the web analytics lifecycle dictates the type of support needed to fully optimize and fine-tune your marketing strategy. Our web analytics experts are able to approach your web analytics project from a business and a technical perspective. Since Evolytics has experience at every level, at every stage, on either the business or the technical side of web analytics, our clients can confidently bring our team on board in any capacity and at any time.
- Analytics Roadmaps
- Metrics Architecture Planning
- Implementation Audits
- Data Quality Analysis
- Data Calibration Analysis
- Evolytics DRIVE Optimization Methodology
- Universal Tag Methodology
- Omniture Simple Implementation Toolkits
- Referral Sources/Campaign Tracking
- Javascript Code Development
- Dashboard or Scorecard Set Up and Reporting
- Deep Dive Analytics
- Site Optimization Assessments
- A/B and Multivariable Testing
- Dashboard or Scorecard Set Up and Reporting
- Campaign Analysis
- Multi-channel Attribution Analysis
- Lead Generation Assessments
- Vendor Selection
- Process Development
- Functional Analysis
- Data Integration Assessments
- Alerts Set Up and Reports Monitoring
- User Training
- Technical Training
- Ad Hoc Training