Evolytics | Evolving Analytics

The partnership between Evolytics and Hallmark began in 2005 with an initial assignment of defining a web analytics roadmap and a new metrics architecture across the enterprise. Since then, Evolytics has been involved with multiple projects using our DRIVE Optimization implementation process. Our analytics experts continue to play leading roles with scorecard and dashboard development, ongoing reporting and analysis – delivering every report with contextual recommendations for optimizing site or marketing campaign performance. Specialty analysis includes the continuing measurement of the social media ecosystem for Hallmark properties and licensed characters. As a long-standing web analytics partner, Evolytics has provided best practices consultation on operational process development and customized training sessions for both business stakeholders and technical users – ensuring that Hallmark can manage web analytics internally while benefiting from the industry-wide expertise and third-party insights that Evolytics brings to the table.

Evolytics began working with Intuit in 2005. The first task at hand was to re-implement a new metrics architecture across the TurboTax ecosystem, which has served as an organizational benchmark ever since. Over the years, Evolytics has partnered with a variety of business units within the organization, including Quicken, Quicken Health, Quickbooks, Digital Insight, Mint.com and Intuit Corporate. Across every line of business, Evolytics provides custom implementation support using our DRIVE Optimization process. Evolytics also has provided comprehensive site and campaign reporting – including multi-channel attribution analysis, dashboard and scorecard set up, ad hoc deep dive analysis, as well as A/B and multivariate testing. Specialty initiatives include the development of a Simple Implementation Toolkit, long-range analytics roadmaps, operational analysis and best practice assessments for process development as well as business user and technical analyst training.

Evolytics joined forces with Autodesk in 2008 with the goal of migrating 50+ worldwide web properties from HBX to Omniture. With a content management system driving functionality and content for more than 30 country sites and several U.S. specialty sites, Evolytics created a global metrics architecture that enables Autodesk to review digital performance across the enterprise as well as by individual web property. Implementation efforts included A/B testing and sophisticated multi-channel/global-user campaign tracking. Ongoing reporting and analysis initiatives involve the set up of Omniture SiteCatalyst dashboards and quarterly reporting scorecards accompanied by actionable optimization recommendations to improve marketing performance.

Evolytics continues to work side-by-side with the Autodesk team, developing tools and processes that help shift web analytics responsibilities internally through the development of a Simple Implementation Toolkit, global templates for SiteCatalyst dashboards, and customized business user and technical training workshops.

When Sephora migrated from the Coremetrics’ web analytics tool to Omniture SiteCatalyst in early 2008, they called on Evolytics to help with the process. Sephora was particularly interested in having us come on board as a third-party, web analytics expert to oversee the implementation efforts executed by the Omniture consulting team. During this time, Evolytics provided best practice guidance regarding contract negotiations and metrics architecture planning to implementation of the new web analytics tool, QA, and report generation. Support included campaign-tracking execution with the development of a custom, multi-channel link generator tool that automatically configures tracking tags for every marketing tactic across the organization.

Evolytics continues to support Sephora’s new web analytics efforts by providing web analytics industry best practices on new implementation initiatives, A/B testing, reporting/analysis and tool utilization training.

The Dr Pepper Snapple Group’s partnership with Evolytics began back in 2007 when they needed help identifying an enterprise-wide analytics architecture for more than 20 brands including: Dr Pepper, Snapple, Sunkist, Mott’s, A&W, Canada Dry, Clamato, Hawaiian Punch, Nantucket Nectars, Accelerade, Rose’s, Mr. & Mrs. T, and Yoo-hoo, among others. Like many of our clients, DPSG required a web analytics partner that understood how to deploy an enterprise-wide analytics solution that was meaningful at a brand level.

As a promotionally heavy, media-driven, consumer packaged goods company, being able to provide rapid-fire, cost-effective implementation solutions has been critical for building a data-driven web analytics culture within the DPSG organization. Evolytics continues to work with DPSG as their web analytics partner, supporting all of their implementation and reporting/analysis initiatives.

Since 2007, Evolytics has assisted Boost Mobile with web analytics projects such as re-implementing Omniture’s SiteCatalyst to align performance metrics with business objectives and data analysis and implementation audits to drive the recommendation for the metrics architecture. Evolytics supported both Boost and its interactive agency, Freestyle Interactive, by providing ongoing site content analysis and campaign ROI analysis as well as customized training sessions so that web analytics responsibilities could be transitioned to the in-house team. Evolytics continues to work with both Freestyle Interactive and Boost Mobile, providing web analytics data for specialty projects including econometric modeling.

Evolytics history with EMBARQ began prior to the company’s merger with CenturyLink. With an initial focus on conducting an implementation audit to ensure that the right metrics were being capturing to measure advertising ROI, the Evolytics team ensured the tracking code accurately reflected orders driven by online marketing campaigns. Armed with this knowledge, the team saw conversion and fall out issues in minute detail. Evolytics established a reporting framework which allowed senior management to substantiate the impact of its digital marketing spend.

Evolytics continues to work with CenturyLink as an extension of their in-house marketing team, providing best practice consultation on web analytics organizational structures, supporting ad hoc reporting and analysis requests, and facilitating training workshops on Omniture’s tool suite.