Blog

An introduction to Adobe Clickstream

The Adobe Analytics interface allows for quick and easy access to web data. However, there is often a business need for automation, more detailed analysis, or the integration of numerous data sources. This is where …

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How to Create a Successful Dashboard in Any Tool

Data visualization is often considered synonymous with a report, a graph or a specific tool, such as Tableau. However, data visualization is more than a tool, chart or output. Rather, it is a process of …

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Why Testing Should be a Part of Your Organizational Culture

To some, testing isn’t just a tool for business answers, it’s a way of life It’s no surprise to the Evolytics team that testing is an integral theme in bestselling entrepreneurial literature such as “The …

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Measurement Blog September 27

The Measurement Blog is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, …

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Top Navigation Analysis: A Digital Analytics Association Recipe

Evolytics actively participates with various analytics organizations to provide insights and thought leadership. This recipe started from helping a client explore how website users interacted with top navigation in preparation for website A/B testing. We …

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Evolytics Recognized for Job Creation Plans

Evolytics has been recognized by the Parkville Economic Development Council and the Missouri Department of Economic Development for our plans to add 10 new jobs at our headquarters in Parkville, MO. Mike Kellam, executive director …

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Questions to Ask When Choosing a Data Viz Tool

A quick search of “data visualization tools” yields hundreds of different solutions. Additional considerations, such as where the data lives, what information needs to be displayed, who can view and create the reports, and cost, …

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Measurement Blog August 23

The Measurement Blog is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, …

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Marketing Analytics Internship Spotlight: Kate Walker

Kate Walker, one of two summer 2017 Evolytics interns, is a second-year MBA student at the University of Missouri. She has a Bachelor of Science in industrial engineering and accepted an internship with Evolytics to …

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Measurement Blog August 9

The Weekly Blog is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, …

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