The Weekly Mashup is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, tagging implementation, data engineering, and data visualization.
While our implementation and marketing analytics teams specialize in both Google Analytics and Adobe Analytics, Google catches the spotlight this week, recently publishing thought-provoking articles on data-driven leadership, lifetime value as a key metric, and artificial intelligence for uncovering analytic insights.
WANT TO BE A LEADING MARKETER? GO WITH DATA,