The Measurement Mashup is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, tagging implementation, data engineering, and data visualization.
MARKETERS CONTINUE TO PUSH AHEAD TO A MORE HOLISTIC ATTRIBUTION PRACTICE
EMARKETER | ARTICLE
Most marketers want holistic marketing attribution, but much fewer realize that dream. Recent statistics show that half of U.S. companies currently use digital multichannel attribution, projected to rise to 58.5 percent in 2018. Fewer marketers worldwide, only