Google Analytics is a powerful tool that can help you to understand your users, evaluate campaign strategies, improve user experience and ultimately increase your sales. There are many ways you can move beyond the “out-of-the-box” functionality of Google Analytics (GA) and further increase your sales. Here are two you should consider.
Adding the D&B Web Visitor ID Provides Valuable Data
The more you know about your users, the more you can optimize your website to maximize their experience with your site, increase the performance of your sales funnel and earn more revenue