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Evolytics Royals teambuilding event

Annual Evolytics Royals Outing

Working at Evolytics means getting to do a lot of really great things. Our team is excited to help our clients evolve their analytics practices each and every day, and we have fun doing it. However, once a year, we leave the laptops at the office and watch a baseball game.

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Evolytics Data News Mashup

Weekly Mashup June 21

The Weekly Mashup is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, tagging implementation, data engineering, and data visualization.

TWO SURPRISING STRATEGIES FOR EFFECTIVE INNOVATION
TED | BLOG

If someone gave you a LEGO set and told you to build a fire department, what would you do first?  This blog post by TED proposes you may take an impatient, intuitive, or patient approach to the challenge.

An impatient person jumps in

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Evolytics Data News Mashup

Weekly Mashup June 14

The Weekly Mashup is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, tagging implementation, data engineering, and data visualization.

THE CONSUMER BEHAVIORS SHAPING THE NEXT GENERATION OF MOBILE EXPERIENCES
THINK WITH GOOGLE | BLOG

This blog post by Jason Spero, Google’s VP of Global Performance Solutions, describes the need to not only offer the best product, but the best customer experience as well. He outlines three pillars to meeting customer

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New Business Donut Evolytics Tradition

New Business Doughnuts: An Evolytics Hypothesis Test

Fun is one of the four Evolytics core values, and it has always been one of my personal favorites.  While there are many benefits to working at a small company, one of the best is the lack of bureaucracy and ability to wear numerous hats if you choose to.

When I started at Evolytics, it was a team of seven, and we didn’t really have someone specifically dedicated to planning office events. I took it upon myself to become the “Captain of Fun.”

I started out with planning a few small things:

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Evolytics Data News Mashup

Weekly Mashup June 7

The Weekly Mashup is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, tagging implementation, data engineering, and data visualization.

GOOGLE LAUNCHES DATA GIF MAKER TO HELP STORYTELLERS CONVEY INFORMATION THROUGH ANIMATIONS
VENTURE BEAT | ARTICLE

Google is trying a creative spin on data visualization with its new Data GIF Maker.  You enter two competing data points to generate a GIF that shows them battling it out for dominance.  For example,

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Evolytics Data News Mashup

Weekly Mashup May 31

The Weekly Mashup is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, tagging implementation, data engineering, and data visualization.

THREE SECRETS OF CUSTOMER-CENTRIC SEARCH MARKETERS
THINK WITH GOOGLE | BLOG

Is a search marketer’s primary job to sell products or gain new, loyal customers? This blog post discusses the leap from calculating ROI based individual sales to understanding the potential customer lifetime value, and using that as a basis to

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Increase Sales with Google Analytics

Two ways Google Analytics can help you increase your company’s sales

Google Analytics is a powerful tool that can help you to understand your users, evaluate campaign strategies, improve user experience and ultimately increase your sales. There are many ways you can move beyond the “out-of-the-box” functionality of Google Analytics (GA) and further increase your sales. Here are two you should consider.

Adding the D&B Web Visitor ID Provides Valuable Data

The more you know about your users, the more you can optimize your website to maximize their experience with your site, increase the performance of your sales funnel and earn more revenue

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Google-Next logo

What Google Next means for analytics

Google livestreamed the keynote address of its Marketing Next 2017 conference on May 23 which explored the future of Google products such as Adwords, Analytics and DoubleClick.  Evolytics team members attended the Google Next livestream to see how Google’s plans for its marketing and measurement platforms will impact our clients’ analytic strategies.

While most of the keynote featured Google product managers showing off the latest and greatest capabilities of their different platforms, a few key trends emerged that reveal Google’s strategic vision for its technology suite and the potential impact on

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Evolytics Data News Mashup

Weekly Mashup May 24

The Weekly Mashup is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, tagging implementation, data engineering, and data visualization.

BAD DATA COSTS THE U.S. $3 TRILLION PER YEAR
HARVARD BUSINESS REVIEW | ARTICLE

Do you have a “hidden data factory” lurking somewhere in your company?  This article describes the concept, which represents the people, time and effort required to clean up or work around errors in bad data.  The estimate

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Evolytics Data News Mashup

Weekly Mashup May 17

The Weekly Mashup is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, tagging implementation, data engineering, and data visualization.

AT DELL, THE GOAL OF THREE-YEAR DIGITAL TRANSFORMATION EFFORT IS SCALABLE, ONE-TO-ONE PERSONALIZATION
EMARKETER | BLOG

In this one-on-one interview with Todd Forsythe, Senior Vice President of Digital Marketing at Dell, Forsythe explains his vision to create personalization across all customer touchpoints from acquisition to post-purchase engagement as well as the

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