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Great Data Viz is Tool Agnostic: A Process for Creating Successful Dashboards and Visualizations in any Tool

Data visualization is often considered synonymous with a report, a graph or a specific tool, such as Tableau. However, data visualization is more than a tool, chart or output. Rather, it is a process of thinking about how best to quickly and accurately convey important information. This goal can be accomplished multiple ways, through a variety of tools, and ultimately requires thinking through a set of questions and objectives. The decisions involved to create a successful data visualization fall into three categories:

Organization
Design
Interactivity

These areas must be considered from the beginning of

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Testing Culture at Evolytics

Why testing should be a part of your organizational culture

It’s no surprise to the Evolytics team that testing is an integral theme in bestselling entrepreneurial literature  such as “The Lean Startup” by Eric Ries or “All In Startup” by Diana Kander.

The most trustworthy and reliable way to get customer feedback is through testing. There are too many situational and psychological biases that make it difficult for consumers to give accurate answers to hypothetical survey questions. Want an example?

We conducted a qualitative survey for our HR department trying to optimize office snack offerings and operational efficiencies. The survey results came

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Measurement Mashup

Measurement Mashup September 27

The Measurement Mashup is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, tagging implementation, data engineering, and data visualization.

MARKETERS CONTINUE TO PUSH AHEAD TO A MORE HOLISTIC ATTRIBUTION PRACTICE
EMARKETER | ARTICLE

Most marketers want holistic marketing attribution, but much fewer realize that dream. Recent statistics show that half of U.S. companies currently use digital multichannel attribution, projected to rise to 58.5 percent in 2018. Fewer marketers worldwide, only

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Digital Analytics Association Recipe

Top Navigation Analysis: A Digital Analytics Association Recipe

Evolytics actively participates with various analytics organizations to provide insights and thought leadership. I recently co-authored an analytics recipe with my colleague Chase Porter for the Digital Analytics Association, a leading organization in the digital analytics industry. This recipe started from helping a client explore how website users interacted with top navigation in preparation for website A/B testing.

We started by implementing event tracking on top navigation elements and then followed the process in this recipe to create an “Optimization Opportunity Quadrants” scatter plot. The detailed steps in this recipe will

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Evolytics Job Growth

Evolytics Recognized for Job Creation Plans

Evolytics has been recognized by the Parkville Economic Development Council and the Missouri Department of Economic Development for our plans to add 10 new jobs at our headquarters in Parkville, MO.

Mike Kellam, executive director of the Parkville Economic Development Council expressed his enthusiasm for the planned expansion stating, “We’re thrilled to see this home grown, cutting edge digital analytics business continue to grow and thrive and look forward to continued partnerships in the future to sustain their growth in Parkville.”

The Missouri Department of Economic Development also recognized Evolytics for our

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Choosing the Right Data Viz Tool

Today’s executives, analysts and stakeholders recognize the need to quickly and accurately communicate insightful information. As the number of data sources and requests for reports from internal parties grow, analysts can easily spend the majority of their days pulling numbers instead of offering actionable information to stakeholders.

Data visualization, and the interactivity and automation provided by data visualization tools, solves for many of these issues. However, a quick search of “data visualization tools” yields hundreds of different solutions. Additional considerations, such as where the data lives, what information needs to be

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Measurement Mashup

Measurement Mashup August 23

The Measurement Mashup is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, tagging implementation, data engineering, and data visualization.

WHY DOMINO’S DELIVERS MORE THAN 15 WAYS TO ORDER PIZZA
GOOGLE ANALYTICS SOLUTIONS | BLOG

As technology evolves, so do customer expectations, and successful businesses adapt to deliver. Domino’s is one such case study.

Five years ago, the web-based ordering process was more than 25-steps long, a cumbersome process that lost many

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Marketing Analytics Internship Spotlight | Kate Walker

Kate Walker, one of two summer 2017 Evolytics interns, is a second-year MBA student at the University of Missouri. She has a Bachelor of Science in industrial engineering and accepted an internship with Evolytics to help expand her technical and analysis skills, along with softer business skills.

Why did you initially choose the Evolytics internship?

This past year, having been fully immersed in business school, I found myself missing the number crunching, analysis and optimization that was so fundamental to my engineering background, which led me to start looking at analytics. In

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Measurement Mashup

Measurement Mashup August 9

The Weekly Mashup is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, tagging implementation, data engineering, and data visualization.

While our implementation and marketing analytics teams specialize in both Google Analytics and Adobe Analytics, Google catches the spotlight this week, recently publishing thought-provoking articles on data-driven leadership, lifetime value as a key metric, and artificial intelligence for uncovering analytic insights.

WANT TO BE A LEADING MARKETER? GO WITH DATA,

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Evolytics Data News Mashup

Weekly Mashup August 2

The Weekly Mashup is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, tagging implementation, data engineering, and data visualization.

IS MARKETING TECHNOLOGY ENTERING A POST-PLATFORM ERA?
CHIEFMARTEC | BLOG

This MarTech post focuses on the rise of integration-platform-as-a-service (iPaaS). An iPaaS allows a company to have the best of both worlds, a more integrated marketing suite as well as more specialized, best-in-class options when necessary.

“Since marketing thrives on creativity and

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