Blog

Marketing Analytics Internship Spotlight | Kate Walker

Kate Walker, one of two summer 2017 Evolytics interns, is a second-year MBA student at the University of Missouri. She has a Bachelor of Science in industrial engineering and accepted an internship with Evolytics to help expand her technical and analysis skills, along with softer business skills.

Why did you initially choose the Evolytics internship?

This past year, having been fully immersed in business school, I found myself missing the number crunching, analysis and optimization that was so fundamental to my engineering background, which led me to start looking at analytics. In

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Measurement Mashup

Measurement Mashup August 9

The Weekly Mashup is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, tagging implementation, data engineering, and data visualization.

While our implementation and marketing analytics teams specialize in both Google Analytics and Adobe Analytics, Google catches the spotlight this week, recently publishing thought-provoking articles on data-driven leadership, lifetime value as a key metric, and artificial intelligence for uncovering analytic insights.

WANT TO BE A LEADING MARKETER? GO WITH DATA,

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Evolytics Data News Mashup

Weekly Mashup August 2

The Weekly Mashup is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, tagging implementation, data engineering, and data visualization.

IS MARKETING TECHNOLOGY ENTERING A POST-PLATFORM ERA?
CHIEFMARTEC | BLOG

This MarTech post focuses on the rise of integration-platform-as-a-service (iPaaS). An iPaaS allows a company to have the best of both worlds, a more integrated marketing suite as well as more specialized, best-in-class options when necessary.

“Since marketing thrives on creativity and

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Evolytics Data News Mashup

Weekly Mashup July 26

The Weekly Mashup is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, tagging implementation, data engineering, and data visualization.

ASK A QUESTION, GET AN ANSWER IN GOOGLE ANALYTICS
GOOGLE ANALYTICS BLOG | BLOG

Google Analytics is going to benefit from the same natural language processing technology as your Android phone. Marketers will simply be able to ask questions such as “how many new users did we gain from the August

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Evolytics Data News Mashup

Weekly Mashup July 19

The Weekly Mashup is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, tagging implementation, data engineering, and data visualization.

ADOBE ADVANCES VOICE-DRIVEN CUSTOMER EXPERIENCES WITH ANALYTICS CLOUD
BUSINESS WIRE | PRESS RELEASE

When is the  last time you verbally asked your phone a question?  Maybe to find the closest coffee shop?  Or to look up a movie time?  Well now, like pretty much everything else on your phone, your voice

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Evolytics Data News Mashup

Weekly Mashup July 12

The Weekly Mashup is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, tagging implementation, data engineering, and data visualization.

GARTNER SAYS CIOS MUST DEFINE AN EVENT-CENTRIC DIGITAL BUSINESS STRATEGY
GARTNER | ARTICLE

Gartner defines event-driven architecture as a software response to one or more event notifications. At Evolytics, we call it personalization. Either way, it’s been given VIP status as a top-three priority for the majority of global enterprise CIOs

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Evolytics Data News Mashup

Weekly Mashup June 28

The Weekly Mashup is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, tagging implementation, data engineering, and data visualization.

MOBILE DRIVES GROWTH OF ONLINE TRAVEL BOOKINGS
eMARKETER | BLOG

Mobile will drive 40 percent of this year’s $189.62 billion digital travel sales, according to eMarketer. US mobile travel sales for 2017 are up nearly 17% compared to 2016, and desktop travel sales are projected to decline 1.6 percent.

“Consumers are booking

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Evolytics Royals teambuilding event

Annual Evolytics Royals Outing

Working at Evolytics means getting to do a lot of really great things. Our team is excited to help our clients evolve their analytics practices each and every day, and we have fun doing it. However, once a year, we leave the laptops at the office and watch a baseball game.

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Evolytics Data News Mashup

Weekly Mashup June 21

The Weekly Mashup is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, tagging implementation, data engineering, and data visualization.

TWO SURPRISING STRATEGIES FOR EFFECTIVE INNOVATION
TED | BLOG

If someone gave you a LEGO set and told you to build a fire department, what would you do first?  This blog post by TED proposes you may take an impatient, intuitive, or patient approach to the challenge.

An impatient person jumps in

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Evolytics Data News Mashup

Weekly Mashup June 14

The Weekly Mashup is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, tagging implementation, data engineering, and data visualization.

THE CONSUMER BEHAVIORS SHAPING THE NEXT GENERATION OF MOBILE EXPERIENCES
THINK WITH GOOGLE | BLOG

This blog post by Jason Spero, Google’s VP of Global Performance Solutions, describes the need to not only offer the best product, but the best customer experience as well. He outlines three pillars to meeting customer

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