As a Google Analytics Certified Partner, Evolytics has deep experience with Google Analytics implementation and reporting. Clients such as Dr Pepper Snapple Group rely on our expertise to design and deploy expert tracking, and to interpret results for marketing end-users. Our training is specifically designed to increase efficiency and confidence with Google Analytics for the digital marketer – someone who relies on data for decision-making, but isn’t formally trained as an analyst.
Why Evolytics’ Google Analytics Training?
- Google-recognized tool expertise.
- Designed with marketers in mind.
- Optionally hands-on and interactive.
Have questions or ready to schedule an on-site Google Analytics training? Contact Us
Our marketers’ training curriculum is four hours in length, typically conducted on-site in a half-day session. While the curriculum is designed for marketers who are new to Google Analytics, the content may be customized for your specific audience and knowledge level.
Our Google Analytics Marketers’ curriculum includes:
Introduction to Web Analytics
An orientation to digital analytics industry methodologies, metrics, use cases, and best practices.
Getting Started with Google Analytics
A product overview, focused on navigating the Google Analytics interface.
Accessing Reports in Google Analytics
A tutorial on popular reports that answer common business questions, customizing reports, and creating dashboards.
Campaign Tracking Explained
An introduction to marketing channel attribution methodologies and campaign tracking.
A how-to tutorial on building segments, and actionable examples of segmentation use cases.
Advanced Features Preview
An overview of additional features designed to build knowledge about your options for customization, as well as when and how to customize your analytics to meet your business needs.
Have questions or ready to schedule an on-site Google Analytics training?