Today, where even miniscule increases in conversion rates can mean millions in increased revenue and profits, testing and optimization is a powerful tool.
In fact, case studies abound proving that small tweaks to page layout, headlines, graphics, photos, sales copy, calls to action, registration or signup forms, site flow or paid advertising can produce a huge return on investment.
Some of the world’s biggest brands work hand-in-hand with Evolytics to:
- Implement Google Content Experiments and Adobe Test&Target Experiments
- Develop test hypotheses that lead to the largest business impacts
- Define the tools and outputs needed to create actionable results
- Implement testing architecture and code to assure the testing and results are accurate
- Determine sample sizes, test duration, and test administration within each tool
A/B AND MULTIVARIATE TESTING
Create incremental dollars from intelligent test plans and solid insights.
When best practices are in place, you’re free from design-by-committee influences and confident that customer data is being used to tune results for a higher ROI.
Evolytics partners with your business stakeholders in developing A/B and Multivariate test designs with clear and measurable business objectives.
Evolytics provides best practice guidance on the team structures and skill sets necessary for successful testing:
- Test ideation including hypothesis development and prioritization guidelines
- Test set up including how to determine sample sizes and estimate test durations
- Test production, including test administration, QA steps and tool integration
- Test reporting, including how to monitor a live test, analyze results, and create reporting templates that best communicate outcomes for actionable results