Marketing effectiveness is built over time, through end-to-end analysis of paid, owned, and earned marketing efforts. It requires not only the right data, but the right analysis of that data: analysis grounded in strategic business questions. The Evolytics approach to reporting begins with helping you vet the right questions to guide optimization across all points in the customer experience. Each clients’ needs are different, but may include questions such as:
- How each channel supports your marketing funnel, and what gaps may exist
- Which messaging resonates with each of your audience segments
- How landing pages effectively move customers into the site
- Which content engages your customers
- What the optimal path to conversion looks like
It’s not just about understanding what has worked in the past, but understanding what will work in the future based on a growing dataset. This is where Evolytics’ marketing campaign analysis and site performance expertise can make the difference.
Dashboard/Scorecard Set-Up and Reporting
Intuitive reporting for strategic decision-making
How will your business stakeholders interact with your data? Evolytics can help develop a reporting package that provides intuitive, accessible metrics to each stakeholder audience within the organization to foster informed decision-making.
Our custom reporting solutions include both static and interactive dashboards. Our static dashboards are designed to facilitate concise, digestible views of your key performance indicators, all packaged up for sharing throughout your organization. Our interactive dashboards are designed for the power user, empowering you with the flexibility to filter and drill into your visualized data. With either view, multiple data sources or custom metrics can be incorporated.
Most importantly, with any reporting solution package, we tailor the content, the layout, and the visuals to your audience needs. And analyst-led data interpretation and optimization recommendations are always included.
Just-in-time analysis for goal-based optimization
Measuring campaign effectiveness means moving beyond clicks to evaluate on-site behavior. Evolytics helps assess each campaign against its marketing goal, breaking down optimization opportunities by placement, by partner, by creative, and by landing page based on specific performance indicators. Whether a campaign is designed to build awareness or drive conversion, Evolytics sets up tagging methodologies and reporting structures that highlight performance against that goal.
With ongoing campaign analysis, you can move from retroactive views of past campaign performance to continuous views of current campaigns, while there’s still time for optimization before the campaign’s end.
Multi-Channel Attribution Analysis
Move from siloed analysis to a holistic view
Today’s marketing is multi-channel, integrated and cohesive. Your analytics should reflect that. Evolytics’ attribution solutions address some of your trickiest marketing questions:
- The offline impact of online marketing…and the online impact of offline efforts
- User interactions across multiple devices
- Traffic and engagement influences across branded and social properties
- Top-funnel campaign and channel contributions to bottom-funnel conversions
A complete, centralized view of all your brand touch points is essential to understanding how your marketing efforts are working together in support of your brand objectives.
Focused analysis for your conversion funnel
Conversion optimization requires deep analysis beyond a single conversion rate metric. You need to understand the entire funnel – where your leads are generated, how they enter the site, the path they follow, and their user experience with forms or carts.
Evolytics’ lead analysis focuses on three key areas:
- What triggers fallout, registration drop-off, or cart abandonment
- Where the areas of conversion opportunity are
- Which efforts make the highest impact
In combination, these learnings help you identify any barriers in the conversion process and address your most critical audience question: what makes someone click, talk, buy, share, or compare.
Deep Dive Analytics
Explicit answers to your most pressing business questions
New questions surface every day, coming from stakeholders throughout the organization. Some answers drive simple, tactical decisions. Some drive strategic, business-critical decisions. Either way, a one-size-fits-all dashboard may not tell the full story.
Tailored for the stakeholder, Evolytics’ custom, deep dive analyses help address performance and optimization questions around individual site sections, individual pages, audience segment behavior, or specific marketing initiatives. Evolytics takes a strategic approach to these questions to ensure you receive the right data, viewed through the right lens, to support data-driven decision-making throughout your organization.
Site Optimization Assessment
Boost web performance with a systematic methodology
Our website optimization assessments are key to identifying gaps between your customers’ needs and the experience that your website delivers.
To ensure a strategic assessment, Evolytics works with you to align business objectives and visitor goals. Using both the business and visitor lenses, we then review the site – including content, navigation, callouts, tools and forms – using on-site behavioral patterns. Grounded in data, the optimization assessment deliverable surfaces both short- and long-term opportunities to maximize the user experience.
Whatever your reporting needs, our range of analyses and consultative approach ensure that your reporting outputs are always strategically aligned with your business objectives.Start a Conversation