The foundation of a data-driven approach is data you can trust. Evolytics’ proven DRIVE methodology for digital analytics implementation ensures the right data is collected in the right way, to create metrics that support your organization’s goals and program strategies.
Rely on our expertise for:
Implementation of Tag Management Systems
Centralized tags, agile management
Today, you’re likely employing multiple digital solutions with numerous tags across a host of different domains. It’s cumbersome, slow, and costly. Working across your stakeholder groups, our enterprise solution experts re-architect and unify your tag management functions, assuring you increased accuracy, efficiency, and scalability.
Evolytics has expertise instrumenting a variety of tag management systems for both Omniture and Google Analytics:
- Google Tag Manger
- Adobe Dynamic Tag Manager
If you’re undecided on a solution, our consultative approach will help determine the optimal system to meet your business needs.
Implementation of A/B Testing Tools
Moving from “best guesses” to “substantiated decisions”
Testing is a critical component of data-driven optimization. Applying our DRIVE methodology, Evolytics’ strategic approach to testing ensures the test results will inform action against specific business questions and hypotheses. Our deep knowledge of testing methodologies and the instrumentation of testing tools assures your tests will be executed flawlessly, and our experience analyzing and presenting test results assures next steps will be clear.
From simple to complex technical environments, Evolytics’ expertise covers a breadth of web analytics tools. Our team offers deep experience with:
- Adobe Test & Target
- Google Content Experiments
Instrumenting Mobile Analytics Tracking
One analytics platform, all your digital properties
As our industry shifts from “web analytics” to “digital analytics,” sound mobile tracking is becoming increasingly important. Evolytics has brought deep experience with planning, instrumentation, and data QA to some of the top mobile applications sold in the iTunes store. Whether you have mobile apps, mobile sites, or both, Evolytics’ skilled team can support your analytics tracking implementation in Flurry, Omniture, or Google Analytics.
A successful mobile analytics implementation depends on your goals for your mobile sites and applications:
- Do you need comparative metrics across desktop and mobile properties?
- Do your mobile properties offer a different user experience that requires unique tracking?
- Do you need in-app user behavior metrics, beyond what an out-of-the-box solution provides?
- Do you have specific questions about your audience’s mobile usage trends?
Our DRIVE implementation methodology ensures your mobile analytics will net the data and the metrics you need.
Campaign and Referral Tracking
Advanced methodologies, a standard organizational process
In today’s multi-channel, multi-touch marketing environments, basic campaign and referral tracking often produces myopic data. To truly understand the impact of your campaign efforts, you need a robust, systematic, and strategic approach to campaign identification and attribution.
Seeing this client need firsthand, we’ve developed a proprietary, unified referral source plug-in for Adobe Analytics.
Across analytics platforms, Evolytics elevates referral source and campaign tracking implementation efforts with the development of:
- Customized link generators
- Guidelines documentation
- Business stakeholder or end-user training
Custom solutions that go beyond out-of-the box tracking
Whether you’re beginning a new implementation from scratch or augmenting an existing implementation, Evolytics offers the best practices, technical expertise, and staffing support you need.Start a Conversation