ASSESS IT, MEASURE IT, IMPROVE IT
An analytics audit can be the catalyst for positive and lucrative change.
Our comprehensive analytics assessment services measure specific aspects of your digital analytics and campaign measurement strategies so that you can revise or completely revamp your approach accordingly.
DIGITAL ANALYTICS ROADMAPS
Where is your business going? Plan it. Measure it. Evaluate it.
Evolytics designs roadmaps to measure online activity that show you:
- Where to start,
- What to do next,
- What tools to use,
- What to plan for in 2-5 years, and
- What projects to prioritize for quick wins.
METRICS ARCHITECTURE PLANNING
Align key measures across your enterprise
Every organization must define its metrics architecture.
- Are you one brand with multiple lines of business?
- Do you manage a family of brands?
- Or do you have global brands that require common standards?
Evolytics can plan and deploy a standardized, overarching metrics architecture that aligns key measures across the enterprise.
Helping you monitor your progress as your business moves forward
Reorganization often shifts strategic direction. KPI tracking measures must realign too.
With an implementation audit, Evolytics can help you understand the gap between what website metrics you’re capturing and what key performance indicators should be tracked. This will better help you report on progress as your business moves forward.
DATA QUALITY ANALYSIS
Ensure the integrity of your data and how it’s tracked
Evolytics’ data quality analysis:
- Validates the integrity of your data and
- Determines if the tracking was implemented correctly within your current performance measurement architecture.
By evaluating a “current state” against business goals and tracking priorities, Evolytics helps organizations advance to the “future state” of where the analytics implementation should be. This helps assure that users and recipients of the data believe in the credibility of reports – essential to data-driven decision-making becoming a cultural expectation and common practice.
DATA CALIBRATION ANALYSIS
Understand trend variations during your migration process
Evolytics conducts simple-to-complex data calibration initiatives that help explain trend variations to internal stakeholders so that credibility stays intact during the migration process.
A best practice for migrating from one digital analytics tool to another is overlapping the digital analytics tags so that both tools report data simultaneously for a time. Then a data calibration analysis is conducted to see any differences in data outputs of key measures.
When you compare month-over-month or year-over-year data from different digital analytics reporting tools, your organization can
- Identify trends,
- Quantify variances, and
- Conduct deep dive analysis for those gaps that are unusual and concerning.
DATA INTEGRATION ASSESSMENTS
Gain multidimensional insights on your marketing influences
By integrating data from different sources, you can gain multidimensional insights into how one aspect of your marketing affects another.
For example, your digital analytics data provides an inside view of website visitor behavior. But customer survey data provides insight into their attitudes and perceptions. When you approach assessments from both angles, you’ll know if attitudinal data aligns with behavioral data. When these two intersect, conversion rates increase and best practices are revealed for use across all digital marketing initiatives.Start a Conversation