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Let’s talk about how to maximize ROI for your digital efforts.
Tom Wilkins
CEO
816-778-7300
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Evolving Analytics For Marketing Optimization
Who We Are
Evolytics is focused on web analytics and digital optimization for business evolution and brand growth. As a full-service web analytics consultancy, Evolytics applies best practices to metrics architecture, analytics implementation, campaign optimization and strategic analysis for actionable insights. Our clients include progressive online brands like Hallmark Cards, Intuit, Autodesk, Sephora, Dr Pepper Snapple Group and Boost Mobile.
What We Do
Working with our clients, we have customized the implementation of web analytics tools to drive insights that result in immediate, actionable feedback that informs design and optimizes the digital marketing mix for the highest return on investment. Our methodology for analytics implementations follows our DRIVE Optimization process:

Evolytics also offers Reporting and Analysis Services which includes the development of personalized dashboards, centralized custom scorecards and data-driven strategic analysis with recommendations that influence performance optimization across digital channels, including social media efforts.
News
Forrester Research Report

Evolytics has been recognized by Forrester Research in the report "Where To Get Help With Web Analytics." In this report, Forrester states that the ability to understand and use Web behavior data is a key skill for leading Web organizations.
In Forrester’s report, Evolytics is acknowledged for capabilities in:
- Web analytics needs assessments
- Web measurement strategy
- Web analytics vendor selection
- Implementation planning
- Platform customization/development
- Report design and creation
- Data analysis
- Web analytics education
Forrester also recognizes Evolytics as a consultant with experience using best-in-class web analytics tools such as:
- Coremetrics
- Google Analytics
- Omniture
- WebTrends
Forrester highlights the depth and breadth of industry experience that Evolytics has in the following categories:
- B2B
- Consumer packaged goods
- eCommerce/retail
- Financial services
- Media/publishing
- Telecommunications
- Travel/hospitality
Consultants were evaluated on experience, capability, size and strategic use of web analytics to boost web site performance.